Markets Essay Example | Topics and Well Written Essays - 750 words

Markets - Essay Example And the effective predator will come prepared. Don't be shy about peering into hidden corners. You might see my friends there and my friends have the power. We have purchasing power and our conversations will be heard. After all, the whole idea of marketing is to sell a product. Bottom line. Sell a product. You can have your ideals now, or a hundred years ago, or since, sales figures will still be the bottom line. It's nice that you can iconolize a product, but its not that simple. Even with the Internet, hyper cybernation, and the click track repeating the mantra of "Isn't That Special", there are still the main components of product quality, delivery date, and price. These are the qualities that the product will live or die by, not some word of mouth or over blogged innuendo. The million-dollar web site doesn't work anymore, it never did. With the technology available, web sites are an afterthought. The idea is in the communication, and the idea needs to remain crystal clear. The idea needs a clear channel of communication. The idea is to deliver a product that works when you say it will work, and someone that can afford to pay for it. Your Ipod needs to work as advertised and you need a guarantee that the cell phone you just bought will work in the area where you live. Then, and only then, will the talk become as cheap as the time spent talking. The vehicle to transmit that talk Priceless. Even at its worst, our newfound c... Well, DUH! The ability to communicate instantly and intimately is one of the most interesting aspects of any relationship. But, it does not preclude a trade show. It does not make humor obsolete. By the way, I happen to like the glitz and glare of a three-dimensional romp with like-minded competitors. And there are some pretty amusing sitcoms. I wish I could trust the world of high definition flat screen electronics, but it just doesn't have enough texture. Global business won't be accepted through a Pepsi commercial at the Super Bowl and it won't be accessed through the million dollar corporate web site I gaze at 9 hours a day. If the corporate website is a dinosaur, then TV sitcoms can't be far behind. and trade shows are as irrelevant as last week's laundry. The ability to spoonfeed the public with a one size fits all mentality has certainly gone the way of the bow and arrow. Just because your conversation is interesting and more entertaining than 'I Love Lucy', it still does not require me to spend a lot of time with it. We need to measure the quality of our time and factor that into our equation for brand recognition. Our newfound conversations would be unequaled in length. And anyway, this is about getting in touch. It's nice and it's interesting, but this short conversation with you just doesn't make the payment on my BMW. As markets, as workers, both of us are sick to death of getting our information by remote control. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other These are the statements of a desperate, whining man running into the open, welcome arms of defeat. Technology has a way of doing that. A way of beating you

Marketing research Essay Example | Topics and Well Written Essays - 1000 words

Marketing research - Essay Example The primary advantage of using internet as a means to reach target audience is that it is widely accessible; it is very quick in registering responses; it can catch response from a large number of audiences and last but not the least it has reduced the cost of carrying out research (Sekaran, 2006). These primary benefits of using internet as a tool for carrying out research are augmented by facts like: internet has inculcated in small and medium enterprises the habit of conducting or reverting to research when encountering an operational issue; internet has allowed students at various levels to extract information from previous researches and use that information in their own assignments; internet has also allowed researchers to seek responses from individuals who were reluctant to participate in focused group survey. Like these benefits there are other benefits as well of using internet as a means to conduct a research and gather responses. Internet technology has made it possible f or researchers to reach geographically dispersed respondents. It has supporting technologies like video conferencing and instant chant rooms which allows researchers of a field to gather at a place simultaneously, without incurring any cost. This type of research is carried out by means of group ware technology and this method is known as Delphi method. Internet has freed sponsored respondents from the tedious process of registering their responses to the posted mail, containing the questionnaire. Now they simply can go online to fill out the questionnaire in a hassle free manner. However, as mentioned earlier there are some negative aspects of internet, encountered when conducting quantitative or qualitative researches. The most troubling negative aspect of internet research is that it is totally callous when it comes to respecting respondents’ private time, when they do not feel like answering to research question. This is not the only facet of this issue; sometimes online research agencies send questionnaires to respondents without their consent to participate in this research, which leads to respondent’s annoyance. If this scenario is removed from the picture, even then there are a number of problems which can come up, for instance the online questionnaire might not open on the browser used by the respondents. This further leads to respondent’s agitation. Other problems with this form of surveys is that there are chances that the expected respondents of this survey do not fill these questionnaires, while respondents who are not fit to form the sample population of the survey might go on to fill in these form leading to corrupt data being collected and presented during the research findings. The research findings based on this malign data will not be authentic and if published will lead to a spread of knowledge that is wrong. And if by chance this finding gets implemented that it may result in heavy losses for the party implementing it (Nancarrow, Pallister and Brace, 2001). Other issues of conducting research over the internet are that sometimes customers might feel agitated by a questionnaire in their inbox, they might think of it as an invasion to their privacy or as something having a malign content in it that might threaten the integrity of their personal computer. Also there are strict guidelines set by major research agencies and associations as to what questions can be asked from a particular