The first piece of coursework requires you to assess an ecommerce Assignment

The first piece of coursework requires you to assess an ecommerce business upshot for your chosen organisation - Assignment ExampleHennes & Mauritz operates in more than 38 countries across the globe with its master(prenominal) operations in North America, Europe and Asia. The headquarters of Hennes & Mauritz is located in Stockholm in Sweden. Currently, Hennes & Mauritz is integrity of the global leaders in the business of fashion products and is highly renowned for the robust strategic heed processes employed by the management of the company all over the many years of its operations. The valuation of the company is over USD 100 billion as of 2013.The electronic commerce market place is a high potential market which is experiencing exponential growth (Laudon and Traver, 2003). As such, Hennes & Mauritz has focused in tapping in the large online marketing landed estates, especially in the delved countries like the United States of America and the United Kingdom. The company ha s introduced the electronic commerce business wing from 2010 when it had started marketing its products through its corporate electronic commerce website. The online shopping website of H&M, was launched in the year 2010 which offered online retail sales only in the European countries.The electronic commerce wing of H&M was launched as a part of their strategic management function. The main aim of launching the electronic commerce business in the company was to ensure higher levels of competiveness and sustainability in the dynamic business environment, the fact that the electronic commerce domain of businesses across various industries had been experiencing a boost in the last 10 years had made it infallible for Hennes & Mauritz to invest and focus on this part of conducting business so as to ensure higher levels of fight in the global markets of operation of the company (Dave, 2008).The company used to operate with 2200 physical stores locate in diverse geographical locations across the globe. However, currently, Hennes & Mauritz has also entered into the electronic commerce business domain by providing profit based services to its